What is guest Posting?
Guest Posting— also known as guest Blogging — is the practice of contributing a post to someone’s else blog in order to build relationships, exposure, authority, and links.
These Links are a primary ranking factor in Google, and in SEO guest posting offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.
Guest posting establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.
The concept is simple: you write a blog article according to the requirements of a particular blogger and get a backlink in return, usually in the bottom of the article which is called the Author Box.
Bloggers are interested in publishing high-quality content on their blogs which they can use to attract new readers, as well as share with their current audience. This makes guest blogging a win-win solution for both website owners, who want to rank higher in search engines (and need links to do so), and bloggers who are interested in attracting more readers to their blog.
Traditional Guest Blogging is a Thing of the Past
Guest blogging used to be a way to rank, be seen, create a good reputation, and for many, to get backlinks. All of this was easy to do, but it is not anymore. Ranking is difficult due to the level of competition, expertise, and the wide variety of things search engines are evaluating.
Personal branding and building a reputation through writing is only possible now if you are willing to go above and beyond.
Link building isn’t so simple anymore. Google started penalizing over links, discussing their views on guest blogging, and breaking down Link Schemes to avoid for the masses; hence, don’t do it! The use of nofollow was recommended, and honestly, many started seeing the clear benefits of creating “quality content.”
Google has been giving recommendations on linking in guest blogs for a decade, and they are still answering questions today.
How to Find Sites Accepting Guest Posts and Outside Contributors
There are two main ways to find sites for the purpose of guest blogging:
Prospect the web (search with Google, social media, mine resource lists, etc.)
Use websites that connect publishers and bloggers.
Four websites that exist to connect publishers and bloggers are described in this post.
I have used some of them and can tell you that they are really not as effective and popular as I would like. Most of the blogs are really young, and managed by webmasters who write seldomly and want quality content for free. Even though the fish are relatively small, I recommend registering with a few of the services to monitor the offers and wait for your white whale.
There are some really cool ways to find blogs for guest blogging via the first method — prospecting the web — which I will cover below.
1. Search for Lists of Top Blogs
The first step in prospecting is quite obvious: type a phrase like “Top [specific industry] Blogs List” i.e. “Top Personal Savings Blog List” into Google and review the results.
Visit all the blogs listed one by one on every page in search results.
Most likely you will find really great blogs this way, but only few of them might accept guest articles from contributors.
2. Advanced Search with Search Strings
Google has many search strings to help you find specific material on the web, which you can combine into search strings.
If you are new to this, you can learn more here or here. If you search [“keyword” and “write for us”] your results will look like the one in the image below:
This search command will show you pages that contain the exact phrases, in this case pages using both “Technology” and “write for us”. This process is both simple and complex; there are only a handful of modifiers, but they can be combined in many different ways. The only limit is your creativity.